Click here for professional, creative content.

THE POWERFUL ART OF WORDSMITHING,
MEDIA, CONCEPTS & GREAT WEBSITES

Great websites, blogs, articles, corporate literature, corporate videos and documentaries all have one thing in common - great concept,  excellent copy and professional production values. It takes a content creator who delights in research and has years of experience in design, advertising and television, as well as a reputation for thinking beyond the ordinary.
And that's where I come in.
​
 "I truly enjoyed working with you on this. These 2 reports were an enormous challenge given the amount of info that         needed to be consolidated and well articulated. You have not only done this but grasped this business very quickly.         So, thank you and great job." Kate Mol, Brand Therapy SA | FUNDI 2017 Integrated Report
Wordsmith & Imagination Manipulation Engineer for Hire!
Look what I can do for you!
Here are previews of the most recent projects I've wordsmithed,
as well as award winning work. 
Browse through the drop-down menu for more of my portfolio. 

RECENT projects

Insight online nz/team dental
13 great ways to recycle your toothbrush

CLIENT: INSIGHT ONLINE NEW ZEALAND/TEAM DENTAL NEW ZEALAND
PROJECT: BLOG ON HOW TO RECYCLE YOUR OLD TOOTHBRUSH. 
I was asked to write a blog for Team Dental that had to encourage people to buy a new toothbrush every three to four months, the reasons why this is important and then to provide solutions as to how to recycle their old toothbrushes rather than throwing them away. Throwing old toothbrushes away is an environmental nightmare in the making. They can be difficult to recycle conventionally because of the way they are constructed. But oh, the things you can do with an old toothbrush!

the right use of technology
on the edge professional services

CLIENT: ON THE EDGE PROFESSIONAL SERVICES
PROJECT: CORPORATE IDENTITY AND WEBSITE

My client needed a full package; logo, tag line, business cards and website. I was asked to conceptualize a logo that represented the name of the company in a unique, but simple and graphic icon. Staying well away from the standard industry colours, we created an image that we believe is both subtle and, at the same time, strong. An image that relies on both the text and the graphics to project a unified and dynamic concept, repeating the concept in the menu bar of the website. Certainly not a standard approach, which works well for a client who also thinks beyond the norm when creating solutions for their clients!

gd digital art
vodacom Life insurance

CLIENT: GD DIGITAL ART
PROJECT: SCRIPT FOR VODACOM LIFE INSURANCE 4K TV AD
I was asked to create a script for GD Digital Art for the new TV ad for Vodacom's Life Insurance offering. Time and budget were critical and I thoroughly enjoyed crafting this script together with the very talented Gavin Davis at GD Digital Art. You can view the final result here: https://vimeo.com/208492503

gd digital art
barclays project everest

CLIENT: GD DIGITAL ART
PROJECT: SCRIPT FOR BARCLAYS PROJECT EVEREST
GD Digital Art asked me to create a script for the new project which Barclays was implementing. I loved working on it as I had recently just created a website for Greg Maud, a man whose love of adventuring has inspired me to always reach higher and never be afraid of the new adventure. As Greg has climbed six of the seven summits, including Everest, this project held special appeal for me. To watch the clip, click here: https://vimeo.com/160771098

Brand therapy SA
FUNDI corporate brochure

CLIENT: BRAND THERAPY SA
PROJECT: FUNDI CORPORATE BROCHURE
One of my favourite clients, Brand Therapy SA asked me to provide content for the new Fundi corporate brochure. It's in the process of being printed.

 EARTH TOUCH SA/UK
​3RD PARTY FLYERS ​FOR
​MIPCOM 2018

CLIENT: EARTH TOUCH SA/UK
PROJECT: 2018 COPY FOR 3RD PARTY PRODUCTION HOUSES FOR MIPCOM ​
I loved working on this project in 2017 so was very pleased when the client asked me to work on it again this year. 'MIPCOM is the world's marketplace for entertainment content across all platforms. Every October, the global TV industry converges in Cannes to turn every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals, from blockbuster programming to groundbreaking partnerships.'

"Just a quick note to say thank you very much for all your excellent work - much appreciated." (2017) Chris Fletcher, Earth Touch UK | MIPCOM Promotional Material

brand therapy
​FUNDI 2017 INTEGRATED REPORT

CLIENT: BRAND THERAPY SA / FUNDI
PROJECT: COPY FOR THE 2017 FUNDI INTEGRATED REPORT

"I truly enjoyed working with you on this. These 2 reports were an enormous challenge given the amount of info            that needed to be consolidated and well articulated. You have not only done this but grasped this business very            quickly. So, thank you and great job." Kate Mol, Brand Therapy SA

MTN SA FOUNDATION / 10+MEDIA
SCRIPTS FOR THE FOUNDATION

CLIENT: 10+MEDIA / MTN SA FOUNDATION
PROJECT: SCRIPTS FOR THE FOUNDATION FOR SPECIAL EVENT

I was asked by my client, 10+Media, to create 3 scripts for the MTN SA Foundation for presentation videos at a special event.

award-winning work

Earth Touch, Oscura Productions 
Migrating to Mexico/Nomads

CLIENT: EARTH TOUCH SA
PROJECT: PITCH DOCUMENT FOR CLIENT PRESENTED AT MIPCOM
AWARD: BEST FEATURE FILM, WILDLIFE CONSERVATION FILM FESTIVAL 
I wrote the pitch document for the Migrating to Mexico/Nomads film, so I am exceptionally pleased that it was not only greenlit but also won award for Best Feature Film at the Wildlife Conservation Film Festival. Well done to everyone involved at Earth Touch, Oscura Productions and Smithsonian Channel in association with ORF/UNIVERSUM in bringing that pitch to such a stunning reality!

From Earth Touch, November 23, 2020
We’re thrilled to announce that our feature-length production, "Migrating to Mexico" ("Nomads") – a big-budget special produced by Earth Touch, Oscura Productions and Smithsonian Channel in association with ORF/UNIVERSUM, recently picked up the award for Best Feature Film at the Wildlife Conservation Film Festival. Congrats to all involved – fantastic achievements!
Find out more about the film here: 
https://www.earthtouchtvsales.com/distribution/migrating-to-mexico/

PFIZER NY / OMNI IMAGES
'MISSION POSSIBLE'

CLIENT: OMNI IMAGES SA/PFIZER INC. NEW YORK
PROJECT: "INVENTORY MANAGEMENT" TRAINING VIDEO
AWARD: US INTERNATIONAL FILM & TELEVISION AWARD FOR EXCELLENCE IN CREATIVE COMMUNICATION 

"Elaine created a visual premise that utilised both reality footage and animation to make a mundane and static topic exciting and entertaining. Due to the resulting popularity of the award-winning video, Pfizer New York asked us to translate it into 4 languages which formed the core of the multi-language, packaged management-kits distributed to doctors, chemists, dispensaries and hospitals throughout the world." Bruce Lawson, Omni Images SA
I can't wait to alphabetically and artistically engineer the new wave of words and media projects that come my way. So, if you are in need of a imagination manipulation engineer...
Email me now and let's chat!