While words are the ingredient you could use to change your life or re-energise your company, they could also be the reason why you are stuck.
The words you use could either defeat you or build you
January 1. This is the day you resolve to do better, be better, lose weight, and go to the gym.
You know you should be going to the gym but getting there is a different, well… story. Which is why January 17 is the day you decide you are too busy to get to the gym today. But, you tell yourself, you will go tomorrow. Besides, it is your co-worker’s birthday, not having a slice of cake would be rude.
This loss of resolution with regard to the gym could be a battle you face every year. Unfortunately, this conflict does not only affect your waistline. It also affects your life, your career and your business.
Not going to the gym affects my career?
Using your words badly affects your career. What most people do not realise is the loss of resolution is often a result of the words you use and how you use them. We all use words in one way or another to describe ourselves, our lives, our jobs, our careers and our companies.
“We’re barely scraping through, not sure if we can keep our employees past March!”
If that sounds like the kind of conversation you have had recently, even if just to yourself, it is almost a given your company will be closing. Soon. One thing is for sure – you need to change the words you use. Fast.
Why using your words correctly matters
“We’re going through a challenging time. But challenge is the best place to discover a breakthrough, right? Watch this space!”
Which employer would you rather work for? Which company would you rather interact with as a client? The only thing that has changed in this fictitious company is the storyline. One is that of defeat and collapse, while the other is one of expectation and success.
The words you use on your website, marketing material and social media campaigns shouldn’t only describe you or your company now. They should describe your passion, your soul and your future. If you are using the right words you can create endless possibilities.
It is not just about the words, it is about the why
Deciding to go to the gym is a very good decision. But why are you going there? If your reason is ill-defined it is unlikely you will be there for very long. If you want to lose fifty pounds and get fit because you promised your son you would run the Two Oceans Marathon with him this year, the chances are you will be at the gym every day until the marathon and probably after it as well. You need to find your ‘why’. Good words will help you do that.
Good words vs bad words
“It is important to me that our clients have the best bookkeeping service they can find. It gives them a really good understanding of where their company is financially and allows them to focus on their core strengths. I like knowing I am a part of building their organisation. And I love working with figures. I also plan to open my own company in 10 years so this is excellent training.”
“Well, it pays the rent.”
The words you use, especially the ones which define you, your company and your future are critical. If you are feeling stuck and future-less, rewrite your ‘why’. Use only good words, strong words, words that give you a reason and a passion, words that propel you to a future that you can see and work towards. Rewrite your story, give yourself a new plot line. Do it for your company as well and then let people know.
Your website, blogs, Linkedin and thought leader articles, as well as social media are great ways to express your new ‘good words’ storyline and they should feed off your website. It is a lot to navigate and if that is not your core business, or it scares you, find a wordsmith who understands the power of words.
Words are my passion, and if you need help contact me today. www.elainedodge.copy.com
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