Getting your LinkedIn profile right is essential.
Although LinkedIn is a social media network, it’s there for business, not socialising. Your profile is important. Get it wrong and your email box will gather more dust than anything else.
5 Crucial Things You Need to Take Care of Immediately
- Your Head Shot
- Your Title
2. Your Location
Adding your location will help bring you closer to the top of the search results. It’s unlikely a firm in Cape Town will hire a bookkeeper in Durban. ‘Durban Bookkeeper’ is far more likely to get you positive results than ‘Africa’s Michelangelo of Tax Returns’. Putting your location in your title is essential.
3. Your Unique Selling Point
Describing yourself as a bookkeeper in Durban isn’t enough. But keep a tight rein on that inner Michelangelo. One of the most important things to remember about social media is, although people may be searching for you, they’re only doing it to find out what you can do for them.
‘Sally McDuff. Durban Bookkeeper for Creative People’ describes what Sally does, where she is situated and who her clients are – which is good.
‘Sally McDuff. Durban Bookkeeper assisting creative professionals experience financial health and well-managed profits’, describes what Sally does, where she is located, who her clients are AND what she can do for them – which is better.
New clients will call when they are convinced you understand both their requirements and their goals. Giving potential new clients a reason to call is critical.
4. Your Summary
Don’t fall into the error of thinking your LinkedIn profile is all about you. It’s not. It’s about what you can do for your clients. That’s all they want to know. Sharpen your focus – a specific target market, their problems and your solutions. This should not only go in your title but should also appear in the Summary section as well. Spend time getting it right and keep it short; who you are, your personal story and your authority. A powerful summary is important.
5. Your Call to Action
Book publishers will tell you that a romance novel can only end one way – with a happy ever after. Successful LinkedIn members know that a LinkedIn profile summary also has a mandatory ending – a call to action. You want potential new clients to contact you – website, email, phone call; it makes no difference. But, to do that they need your links, your numbers and the opportunity. Make it easy for them. Telling them what to do next is essential.
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